Colleen Schnettler

Colleen Schnettler

Co-Founder of Refine, Founder of Simple File Upload

Appears in 97 Episodes

What 2023 Brings for Colleen, Michele, and This Show

Colleen and Michele talk about their hopes and plans for 2023, and make an announcement about this show.

Reflecting on 2022

Michele and Colleen reflect on the year.

Culture + Feedback = ???

Michele shares her takeaways from the book The Culture Map and what it might mean for getting product feedback and building products across countries.

TinySeed, TinyConf

Colleen recaps her learnings from her first TinySeed meetup/MicroConf: Local Austin.

Listing on MicroAcquire

Colleen is ready to go all-in on Refine... and that means moving on from Simple File Upload.

The Hammerstone Podcast is back

Colleen and her business partner Aaron give an update on Hammerstone (Refine) in this crossover episode.

Qualitative and Quantitative Data

Talking to other entrepreneurs made Michele realize that she hasn't talked about interplay of qualitative *and* qualitative data enough. Michele and Colleen talk about...


Colleen's company was accepted to TinySeed, which means she now gets to work on Refine full time. That means she can finally make some hard decisions and push. (Note: ...

Sick Leave for Indie Founders?

Should indie founders take sick leave? Michele and Colleen discuss.

Refine Update with Aaron and Colleen

Aaron Francis, Colleen's co-founder, swings by to chat about Refine.

Super Pumped (aka The Saturday Edition)

Four things Colleen is super pumped about... and one thing she's not.

Sprinting a Marathon

Colleen and Michele both have a lot going on.

Hairy Projects and Heat Waves

Michele's trying to figure out how to approach charging sales taxes, and Colleen finally pushes to prod despite a challenging week.

One Weekly Win

Colleen shares the secret to her recent productivity.

That's the Job

Learning new things, feeling like you're a bit out of your depth, pushing to the next level: that's the job of being an entrepreneur, and Colleen and Michele are both ...

Work vs Life vs Everything Else

Michele and Colleen catch up on Michele's conference talks... and try to figure out how she can get more balance.

Bonus: Pre-Episode Banter for 8/9/22

Folks seem to love our casual banter, so here's what Zoom captured on our backup recording before we started the actual recording for next Tuesday's episode.

Colleen vs the Cliff

It's finally August, and Colleen is coming up on the deadline for Refine to support her working full-time... or is it?


How would Michele and Colleen change each others' businesses? Why is Geocodio hiring now? And more on our Q&A episode!

Sales Mode

Colleen shifts into sales mode for Refine.

101 Episodes!

Michele and Colleen reflect on where they’ve come from and where they’re going.

The One Where the WiFi Goes Out

Colleen and Aaron gave their workshop at RailsConf! Well, a version of it.

The Water Bowl of Sorrow

Colleen's launch doesn't go quite as hoped.

Launching, Back to the Future Style

Colleen's new company finally launches its first product.

Positioning for Maximum Impact with Zach Goldie

Colleen chats with Zach Goldie, positioning consultant, about how to better pitch her product, Simple File Upload.

Don't Forget to Sell What You Have

Colleen and Michele discuss Colleen's marketing to-do list, and all things conference workshops.

Less Codesy Stuff, More Salesy Stuff

Colleen has 5 months until Hammerstone runs out of client funding. What to do, what to do.

2022, Software Social