Displaying episodes 1 - 30 of 48 in total
Michele finally opens the pre-sale for her book, and Colleen gets some help.
Sean Fioritto, author of Sketching with CSS, joins to talk Michele through how to market an ebook.
Michele's laptop died and Colleen has churn. It's the real life episode.
Michele talks about applying a product framework to her book, and Colleen passes a milestone.
Colleen nears a big milestone, and Michele rethinks a growth tactic that they've outgrown.
Michele makes some changes. Colleen, meanwhile, feels like she's building into a void.
A major competitor enters the same space as Colleen's SaaS, and Michele gets new ideas about how to market her book from talking to early readers of her forthcoming book on talking to customers.
Colleen and Michele both work through making big tasks less scary.
Colleen digs into Michele's feels about writing a book. They also talk about why Michele won't take meetings with potential acquirers.
Colleen leaves her SaaS alone for a few weeks, and Michele talks about being a founder with ADD.
Software Social listener Rossveth Lopez joins the show. Michele and Rossveth workshop her business together, exploring where she decided on an idea and what she's working through.
Colleen and Michele talk about last week's customer interview and what Colleen learned from it.
Michele interviews one of Colleen's customers. Next week, Colleen and Michele will debrief on the interview.
Michele and Colleen discuss some lessons for bootstrapped entrepreneurs from Morgan Housel's Psychology of Money. Plus, a numbers update on how Colleen's new SaaS is doing.
ICYMI: Colleen and Michele talked with Rob Walling of MicroConf On Air on March 3.
With the new crop of bootstrapper-focused funds, taking funding is possible for bootstrappers in a way that it just wasn't even a few years ago. Colleen and Michele work through whether it make sense for Colleen to take funding.
When should you give up on an idea, and what does "giving up" mean? Michele and Colleen talk about Colleen's ideas that didn't pan out.
New signups are exciting, but how do you deal with the hurt that comes when one of your few users churn? Colleen and Michele talk about how the things that are hard now will get easier, and how both the good and bad things are opportunities for growth.
Colleen's committed herself to doing more marketing -- and it's already paying off.
Colleen's been working for months to get 100 users of her SaaS so it can be released into the Heroku marketplace. Did she finally do it?!
Prioritizing Features and Yourself: An Conversation with Danielle Simpson, Co-Founder of Feedback Panda
Danielle Simpson, co-founder of Feedback Panda, joins Colleen and Michele for a conversation about Feedback Panda's ingenious prioritization system, the psychological side of selling your company, and figuring out what to do after selling.
Colleen gets her first paying customer! But what should she work on next, and which kinds of customers should she focus on?
Once you get your customers to talk to you, how do you sort through that and make sense of it? Colleen and Michele talk about how Jobs to Be Done thinking and tactics can be used at the very beginning to guide the roadmap and later on to guide overall strategy.
Colleen and Michele dissect why people stopped replying to Colleen's welcome emails. Later, Michele dives into Jobs To Be Done.
Michele talks about how the entry of a huge company into the geocoding space impacts their business strategy.
Colleen shares the findings from her customer interviews, and Michele talks about how behavioral economics influences how they think about free tier abuse.
Michele reflects on competitor activity, and Colleen takes a moment to enjoy how she's finally launched a product after so time wandering through the proverbial woods.
Colleen has people using her service...but there's a big drop-off, so Michele and Colleen workshop how to fix that. Also, some exciting news: we were nominated for Best Podcast, Best Hosts, and Best Episode in the MicroConf SaaS Podcast Awards! Vote for us: SaaSPodcastAwards.com
When you're bootstrapping, it can he helpful to snowball one project into another until you find something that works. Today we dive into the nitty gritty of how a mobile app funded Geocodio's launch.
Colleen and Michele workshop what the pricing model should be for Colleen's SaaS.
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