Displaying all 27 episodes
Colleen gets her first paying customer! But what should she work on next, and which kinds of customers should she focus on?
Once you get your customers to talk to you, how do you sort through that and make sense of it? Colleen and Michele talk about how Jobs to Be Done thinking and tactics can be used at the very beginning to guide the roadmap and later on to guide overall strategy.
Colleen and Michele dissect why people stopped replying to Colleen's welcome emails. Later, Michele dives into Jobs To Be Done.
Michele talks about how the entry of a huge company into the geocoding space impacts their business strategy.
Colleen shares the findings from her customer interviews, and Michele talks about how behavioral economics influences how they think about free tier abuse.
Michele reflects on competitor activity, and Colleen takes a moment to enjoy how she's finally launched a product after so time wandering through the proverbial woods.
Colleen has people using her service...but there's a big drop-off, so Michele and Colleen workshop how to fix that. Also, some exciting news: we were nominated for Best Podcast, Best Hosts, and Best Episode in the MicroConf SaaS Podcast Awards! Vote for us: SaaSPodcastAwards.com
When you're bootstrapping, it can he helpful to snowball one project into another until you find something that works. Today we dive into the nitty gritty of how a mobile app funded Geocodio's launch.
Colleen and Michele workshop what the pricing model should be for Colleen's SaaS.
Colleen and Michele talk about how to (and how not to) raise prices -- and think through how to set them in the first place for Colleen's new product.
Somehow, despite a tumultuous week, Michele and Colleen still get things done. Michele talks about figuring out business incorporation from abroad, and Colleen talks through finding the "villain."
Michele and Colleen dive into striking a balance between business, founder, and lifestyle fit, and the trade-offs of running your own business versus working for someone else.
Colleen considers the benefits and risks of changing vendors. Michele talks about a struggle they've had in the early days of their transition to being a remote company.
Health insurance is complicated and expensive in the US...especially for bootstrappers. Michele walks through their own experience buying health insurance and gives a guide to the options out there. And Colleen hits her first milestone!
We chat with the humble and impressive Michelle Penczak, CEO of Squared Away.
We continue to chew on this quote from Alex Hillman: "When done well, marketing and teaching are nearly indistinguishable from one another."
Michele talks about the unexciting but necessary parts of running a business, and Colleen experiences one of the most exciting things -- launch!
We finally get a walkthrough of Colleen's image management service in this special audio-and-video episode.
Michele talks about how she leveled up her negotiation skills, and Colleen negotiates with herself about what really needs to be ready for her launch.
Alex Hillman grabs a chair and joins our table for this special episode. We talk about his new book, The Tiny MBA.
Colleen gets closer to launching her image management service, and Michele opens up about their thinking on hiring.
Colleen thinks about how to hone in on her MVP, and Michele talks about how to get into customers' heads.
How do you know when to cut your losses or to pivot to something else? This week, Colleen learned that people are more excited about how she's building her service than the actual service, and Michele talks about a product that came back from the dead.
Selling to Big Enterprises as a Bootstrapped Company...and Figuring Out Who to Sell to In the First Place
Can you sell to very big companies as a very small company? And how do you figure out what kind of customers to target in the first place anyway?
Colleen tries to find potential customers to interview about her new product. Meanwhile, Michele gets reached out to by a controversial potential customer -- and rejects them.
What to build when you don't know what to build? And how do you price it? Colleen and Michele workshop these two challenges this week.
Colleen and Michele move their previously-private weekly coffee shop conversation about their businesses to podcast form. Here's what you can expect from this podcast.
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