Michele Hansen

Michele Hansen

Co-Founder of Geocodio & Author of Deploy Empathy

Appears in 125 Episodes

When should you give up or pivot?

How do you know when to cut your losses or to pivot to something else? This week, Colleen learned that people are more excited about how she's building her service tha...

Selling to Big Enterprises as a Bootstrapped Company...and Figuring Out Who to Sell to In the First Place

Can you sell to very big companies as a very small company? And how do you figure out what kind of customers to target in the first place anyway?

Finding and Firing Potential Customers

Colleen tries to find potential customers to interview about her new product. Meanwhile, Michele gets reached out to by a controversial potential customer -- and rejec...

Building What You Need & Figuring Out Pricing (Or: Our CDNs Episode)

What to build when you don't know what to build? And how do you price it? Colleen and Michele workshop these two challenges this week.

Hey, why don't you join us?

Colleen and Michele move their previously-private weekly coffee shop conversation about their businesses to podcast form. Here's what you can expect from this podcast.

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