Michele Hansen
Co-Founder of Geocodio & Author of Deploy Empathy
Appears in 126 Episodes
Marketing an eBook
Sean Fioritto, author of Sketching with CSS, joins to talk Michele through how to market an ebook.
The Real Life Episode
Michele's laptop died and Colleen has churn. It's the real life episode.
Valuable, Usable, Viable, Feasible
Michele talks about applying a product framework to her book, and Colleen passes a milestone.
Real Internet Money
Colleen nears a big milestone, and Michele rethinks a growth tactic that they've outgrown.
No Longer "Bootstrapped"
Michele makes some changes. Colleen, meanwhile, feels like she's building into a void.
Surprises
A major competitor enters the same space as Colleen's SaaS, and Michele gets new ideas about how to market her book from talking to early readers of her forthcoming bo...
Approaching Nebulous Tasks
Colleen and Michele both work through making big tasks less scary.
Doing Different Things, Doing Things Differently
Colleen digs into Michele's feels about writing a book. They also talk about why Michele won't take meetings with potential acquirers.
Good Problems
Colleen leaves her SaaS alone for a few weeks, and Michele talks about being a founder with ADD.
Applying the Five Steps to Finding an Audience
Software Social listener Rossveth Lopez joins the show. Michele and Rossveth workshop her business together, exploring where she decided on an idea and what she's work...
Customer Interview Part 2: The Debrief
Colleen and Michele talk about last week's customer interview and what Colleen learned from it.
Customer Interview Part 1: The Interview
Michele interviews one of Colleen's customers. Next week, Colleen and Michele will debrief on the interview.
Communication, Empathy, and Flexibility
Michele and Colleen discuss some lessons for bootstrapped entrepreneurs from Morgan Housel's Psychology of Money. Plus, a numbers update on how Colleen's new SaaS is d...
MicroConf On Air + Software Social Crossover
ICYMI: Colleen and Michele talked with Rob Walling of MicroConf On Air on March 3.
To Take Funding, or Not to Take Funding
With the new crop of bootstrapper-focused funds, taking funding is possible for bootstrappers in a way that it just wasn't even a few years ago. Colleen and Michele wo...
Giving Up On An Idea
When should you give up on an idea, and what does "giving up" mean? Michele and Colleen talk about Colleen's ideas that didn't pan out.
Raising a Business
New signups are exciting, but how do you deal with the hurt that comes when one of your few users churn? Colleen and Michele talk about how the things that are hard no...
First on Google
Colleen's committed herself to doing more marketing -- and it's already paying off.
Getting to 100
Colleen's been working for months to get 100 users of her SaaS so it can be released into the Heroku marketplace. Did she finally do it?!
Prioritizing Features and Yourself: An Conversation with Danielle Simpson, Co-Founder of Feedback Panda
Danielle Simpson, co-founder of Feedback Panda, joins Colleen and Michele for a conversation about Feedback Panda's ingenious prioritization system, the psychological ...