Everything Is Happening
Colleen finally gets co-founders! Michele's book goes to #1 on Product Hunt! Everything is happening!
Michele Hansen 0:00
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Colleen Schnettler 0:52
Michele, it's so good to talk to you. So I have been following some of the things you've been tweeting about recently, and I saw that you did a Product Hunt launch for the book.
Michele Hansen 1:05
Yeah.
Colleen Schnettler 1:06
Tell us about that was quite a roller coaster. Yeah, I am fascinated. I want to hear all about it.
Michele Hansen 1:14
So um, gosh, I don't even I don't even know where to start. Because it was it was kind of it was kind of a spur of the moment thing. Like I've been planning to do a Product Hunt launch for a long time, but I didn't really know exactly when. And I think it was a we've talked about how my, like, original deadline for the book was before I started Danish language classes, right. I feel like we I don't know. But yeah, okay. So I actually started them last Monday. So you know, even though like, when I finished my MBA, I was like, I am done with school forever, like, never again. And you know, here I am again. Um, so I started Monday of this week. And so the 20th I was like, I saw I was starting, you know, the in a couple of days. And I was like, You know what, I just need to do this. Now I want to get this launch done. Before I'm like thinking about school again, cuz I'm not gonna have as much time. So that's basically like, why I did it on Friday morning. Now, apparently, when you launch on product time, you're supposed to get someone like, well known to basically hunt the product for you and submit it for you. And then I guess it notifies all of that person's followers, and then it helps with your ranking and stuff like that. I did not do that. I just submitted it myself.
Colleen Schnettler 2:46
Wait, okay. pause, pause, pause. Okay, so let's back up a little bit. So you were on Friday morning, you woke up and you're like, I should put the book on Product Hunt today? Is that like, what happened? No. No, I
Michele Hansen 2:57
needed to send out a newsletter that morning. Because I had I had something I wanted to send out. And I was like, you know, why don't I just throw it up on product time. Like, let's just get that over with and do it and like, so like, I just like wrote up a post, I took a couple of screenshots of like the book and the table of contents. And like, I like put it up, like, apparently people hire like consultants and pay them like 1000s of dollars to try to get a good ranking on on product ton. And they spend all this time recruiting someone to hunt it for them. And like there's this whole, like product launch a Product Hunt launch strategy that I was completely oblivious to. So
Colleen Schnettler 3:37
yeah, I've heard that. That's a hole that if you there's like so many articles about how to properly do product on and there's consultants, yes. Okay, so tell us what you did. Yeah,
Michele Hansen 3:47
I guess it didn't. I don't know. I it didn't occur to me to research it first. Because I don't know. I just didn't so I just threw it up there. And then I sent it out to the newsletter and was like, hey, like, you know, Product Hunt today. And so it was like going pretty well. Like I sent it out like first thing in the morning European time. And by like lunchtime or so here it had like 30 or 40 upvotes which was like way more than most of the other products on the homepage. And I started being like in the people started being like I can't find your product like I searched for it. It doesn't show up like it's not on the homepage like like she usually like reach out to them or something because something is wrong. And this is somebody on Twitter who jumped in and they're like, Oh, they shadow ban info products, because there's so many of them that they shadow ban them by defaults, if you're submitting it and you're not like a you know a sort of name brand person submitting it.
Colleen Schnettler 4:47
What is shadow ban mean?
Michele Hansen 4:48
Oh, so shot. Shadow banning is when you post it and it looks normal to you and you can send people the link, but it doesn't show up on the homepage and it doesn't show up in search.
Colleen Schnettler 5:00
Oh, wow.
Michele Hansen 5:01
So basically you don't know you're banned from the homepage. So, so weird, but I guess there's like so many that I currently the logic is that there's so many info products that like, they basically want to cut down on the number of them going to the front page of product on. So and then I kind of like started tweeting about this and I'm not really sure what happened. But I like reached out to their support on their website and on Twitter. And then I think some other people also backchannel that to community people at Product Hunt. And then yeah, it was on the the front page. Like it just appeared at number four. And it was like, Oh, this is kind of fun. Like, we went from being like, completely invisible and thinking this was a huge waste of time. to like, now it's ranked number four. That's pretty amazing. And I just woke up and did this this morning. Like, this is fun. And that's all and then it kind of just kept going. Wonderful. Yeah. And I was actually I was getting like, last minute, like, you know, sort of, like, play by play advice from Arvid call in my DMS. I'm like, okay, like, here's what you do, like, make sure you reply to everybody, like, you know, all this stuff. And I was like, okay, okay, okay. Like, I was like, such like totally green at this. Um, and, yeah, it was it was wild. And then it ended up going up to number one. And oh, that's exciting day. And I just checked it a 512 up votes.
Colleen Schnettler 6:36
That's amazing. Wild.
Michele Hansen 6:40
Super wild. I've never really done a, like a Product Hunt launch. Like, we I mean, we didn't launch geocoder one Product Hunt. Like we actually launched before Product Hunt had their show h n launch, which when geocoder launched a show h n launch was like, what a Product Hunt launches now. I guess. Yeah. It was so funny. I remember coming across it in our refers for geocoder to and I was like, What is this product on thing and like, signed up? Um, so yeah, anyway, so that was, that was pretty crazy. Um, that's
Colleen Schnettler 7:20
really cool. Yeah, it
Michele Hansen 7:21
was it the whole thing about it, like, not showing up and like what was wrong and like, all these people kind of like rallying around it too. And like so many people tweeting out the the posts and commenting and like, I just felt like I was collectively being lifted up by people all over the world simultaneously. And it was, it was lovely. It was pretty, it was pretty surreal. It was it is
Colleen Schnettler 7:49
as bad. It's awesome. So have you seen the Product Hunt success? increase the number of sales of the book?
Michele Hansen 8:00
Yeah, so I actually did get a little bit of a nice little bump out of it. So I learned later that the benefit of being number one on product one is not only are you number one that day, but you're also number one in the newsletter. And so you get another bump after that. Okay, cool. And so if I just pull up the numbers really quick. So the the total have sold 344 individual copies, which excludes a bulk portfolio wide purchase that a fund made. So okay, so it's been 180 on Amazon 160 PDF copies total, including the pre order. And then for audio book only pre sell copy, so 344 total. And so of all of that, so 23 of those PDF copies are from since the Product Hunt, launch, and then 59 print copies since the product launch.
Colleen Schnettler 9:11
Wow. Yeah,
Michele Hansen 9:12
so it's a pretty good bump.
Colleen Schnettler 9:14
Yeah, that's great. Yeah. So how are you feeling about the whole feeling good, like
Michele Hansen 9:18
I'm starting to come across like podcasts of people talking about it or blog post they wrote about it, or people tweeting out like, I'm reading the book, I'm ready to do a practice interview, like who wants to pair up with me like, all that kind of stuff. But just that just gives me warm fuzzies when when I come across that kind of thing, and
Colleen Schnettler 9:42
I love it.
Michele Hansen 9:43
Like for so many years, I you know, I tried to write blog posts, and most of the time they would just like land with a thought like there was a couple that did okay, but most of time I would like I would fuss over them and have friends edit them and like, then they would just go nowhere. And so it's still like kind of bewildering and surreal to have people like, be excited about something that I wrote because I'm so used to just like being nothing. Um, so all of this is just this really delightfully surreal.
Colleen Schnettler 10:27
I love that. Do you think it's better, you didn't actually know you were doing Product Hunt wrong, because you would have not launched it, if you had realized how some people do it.
Michele Hansen 10:37
I think it might have been sort of intimidating to look at. It's like, oh, like, shoot, like, people hire consultants for this. And like, there's, they're like, producing videos for it. Like they have, like, this whole, like, strategy around it, like, but I think it also goes to show like, you know, I mean, the, the real power of building in public or writing in public, and, you know, like, the people in the community were part of this from the very beginning. And, you know, so No, I did not pay a consultant 20 $500 to get to the top of product and like, the book got there, because everyone's been a part of this process. And contributing to it from the very beginning. It was on the strength of community. It's, there's, it's pretty, it's funny, I've had people like DM me now. Like, oh, like, what's your advice for getting to the top of product? And I'm like to Don't ask me. Like, dude, like, don't do what I did. Like that was apparently wrong.
Yeah, I mean, I'm sure there's people who have written guides about this, and everything.
Colleen Schnettler 12:04
Oh, yeah. They're all over the I like someone recommended Product Hunt to me once. And I was like, Oh, okay. And I don't use Product Hunt. Like, I don't even think I'm on it. And so I googled it. And it was like, Oh, my gosh, there's so much information, how to do a Product Hunt, it needs to be Tuesday at 4pm. Because that is the optimal time. Like, it was a whole thing. And I was like, so this is so wonderful that it's worked out for you. And I also saw you are going to start your private podcast.
Michele Hansen 12:30
Oh, yeah. The first chapter already went out.
Colleen Schnettler 12:35
Sweet. Yeah,
Michele Hansen 12:36
I think I'm gonna roll them up like so I was kind of trying to like couple weeks ago, we're talking like, should we do one chapter a week or like, do like two different drops a week because there's 50 chapters in the book. And so we did that, then it would take a whole year to get that book, which seems very long time, it's very long. So it seems excessive. So this week, I dropped the the title and the chapter one as two separate episodes on the same day. But I think for next week, what I'm going to do is I've rolled up several chapters, and basically all drop, do one like episode a week, that is multiple chapters, with a goal of that episode being 15 to like 25 minutes. So it might be like chapters 234. And then the next one might be chapter five, and six, depending on how long those chapters are, because some of the chapters are pretty short. So
Colleen Schnettler 13:37
yeah, that makes sense. And try to make it like
Michele Hansen 13:39
normal. Normal podcast length, but more on like, walk the dog a little bit longer length rather than run three miles. Length if you run at my speed, which is not fast, depending on Yeah, so uh, yeah. So yeah, I think I'm gonna do that. So then it'll go a bit faster. But I don't want I mean, I don't want to like drag the whole thing and I already recorded like 18 chapters, I think. Wow. Yeah. So I'm going to do another recording day in a couple couple weeks. Maybe next week. Maybe I should do another one. I like surrounded my desk and pillows and like put a blanket gonna ask on my Yeah, I totally did a pillow for it. The NPR pillow for it. Yeah. of like, just surrounding my desk and pillows to improve the sound quality. And yeah, putting a blanket over my desk. So I feel like it should, you know, it should it should sound good. I don't want it to sound you know, homegrown and, or Yeah, you know, like I want it to sound Good question like people should pay for it. Yeah. So
Colleen Schnettler 15:04
yeah, totally. That makes sense. Yeah, it's well, that's really exciting. Um, you've had a really exciting couple weeks,
Michele Hansen 15:10
I've been talking to you a couple of weeks, and you have been doing seriously exciting, as we talked about a couple weeks ago. So you are now my cool kid friend, I moved to California and joined a startup. And totally,
Colleen Schnettler 15:21
it was crazy. I can't even tell you like, everything just went crazy. But it is super exciting. And I think something that has not been well communicated is we are basically being funded because we are being paid to me really, to build out this product. And so and we get to keep the IP. So this is really exciting for me. I can't think of what else I would rather do with my life. Besides, you know, normal life stuff with do with my career, then build a business with people I like, like, that's my whole life goal right there.
Michele Hansen 15:57
That sounds amazing.
Colleen Schnettler 15:59
It is. Yeah. So I'm super pumped. It is a lot of stuff of new stuff. But it's a really cool opportunity. The guys that I'm partnering with are great. I've known them for years. And I finally get co founders, which I'm super happy about because doing it alone is lonely.
Michele Hansen 16:17
So I feel like we should back up. Yeah, that's a very basic question. So So a couple of months ago, you took a job? Do you? Do you still have that job?
Colleen Schnettler 16:33
I do not. Okay.
Michele Hansen 16:35
So this is what we were talking about in decisions dishes and was should you? So you have you have that had that job? And then should you continue doing simple file upload? And how does this whole Hammerstone thing fit into it? And one of those options there we did not talk about was like, quit the full time job and like go whole hog and jump in headfirst on Hammerstone. So let's like,
Colleen Schnettler 17:07
yeah, it was, I mean, I just everything went a little bit crazy. I announced that I took that job. And maybe part of this is building in public. or part of this is just the market right now. And I am not kidding you. Within a week I had three other people offering me jobs. Like they're like, Oh, I didn't know you were taking a job. So everything got a little crazy. When I took that job, I had every intention of being with that company for years. It was a great company. I love the people. I love their mission. But this opportunity came up to do really exciting work as part of this startup. And I had to choose because there was no way this startup stuff is full time. I mean, there's no way I could do both. So I unfortunately had to quit the job I had for what a month, maybe two months, and go all in with the startup. So it's very exciting. But it was a lot of stuff.
Michele Hansen 18:04
Yeah, I mean, that must have been so much to go through in such a short amount of time. And then you're I mean, you're a very you're he You're a very reliable person who can be taken at their word and sticks to it. And yeah, for you to walk away from something after a month. I imagine that was very difficult for you. And also that shows just how excited you are about Hammerstone.
Colleen Schnettler 18:42
Yeah, and I think it was really hard. It was a really hard conversation to have with my boss, who was super amazing and gracious. But it was just an opportunity. I couldn't turn down. It was so I mean, and it's high risk, high reward, right like this could burn out. And I could just be back in regular consulting land. But you know, when you're basically offered to be funded for something, but like, I don't know, that's literally what I want to do. So I couldn't turn it down. Yes, it was really hard, Michelle, because I think especially with what I do, like my business is built on relationships. And my reputation is the most important thing I have in this business as a software developer. And so I absolutely need to be very careful of that and how I handle these kinds of situations. And so that's why it was so hard to make this decision. But ultimately, the opportunities with Hammerstone are just and the problem space is really exciting. From a developer perspective, like the problem space we're working on. It's really cool. It's just really intellectually intriguing. So that coupled with like the equity it was, yeah, I mean, it was hard decision, but I think I made the right one. If I'm crying on the podcast in six months, it means I did it. Just kidding. As a joke. I made a terrible mistake. know if I made a mistake or not. But I got to go all in like, I'm in a position where I can go all in. Because you know, we have health really because we have health coverage through my spouse's job. So, man, it was tough though, because I took the full time job with every plan to stay there for years, and this opportunity came up and it was just like, I cannot This is literally what I want to do is build businesses with my friends, period.
Unknown Speaker 20:25
Yeah. So
Michele Hansen 20:27
yeah, so there's two things I want to dive into there. The first is, yeah, like, what's so exciting about it? And what Hammerstone? Like, does and what you're gonna be doing for it? And then the second one, and I think I want to start there is is the funding side just to sort of, sort of distill that a little bit? So if I understand correctly, so there's the Hammerstone team, which is you, Aaron and Shawn, right? Correct. Correct. And then hit Hammerstone has a client that themselves has a client, then that that second level clients is paying your clients for Hammerstone, to build their thing into client number one's app? And then you get to keep the IP from that, is that? Right? That's,
Colleen Schnettler 21:38
that's, that's kind of right. Yeah, that's kind of right. So basically, you
Michele Hansen 21:43
know, if I dive I follow that fully, but okay.
Colleen Schnettler 21:47
So I think, yeah, so basically, we have a client, that's a pretty big client, and then there's a middle layer, and then there's, well, really, there's the client, then there's Hammerstone, then there's me. So we're still we were separated as three layers. And so now I'm joining Hammerstone. So it's actually there's one less layer in there. So it's just, it's just the client to Hammerstone. And so the client has agreed to basically fund the development of this piece of software, the software is a query builder. And that sounds so exciting. Like when I say Query Builder, people are like, what I don't get the big deal. But the nuance and like, the power of what we're doing with this query builder is really cool. It's just, it's such a constant problem, like everyone I have ever worked for basic, smart queries are really tough, you're usually putting scopes on the model, and you're trying to chain those scopes together, oh, here, they want this here, they want this. So we're basically trying to extrapolate all of that away, pull all of that out of your model, and allow you to define these queries in a filter. And we're going to provide both the front end and the back end interface. And it's, I mean, again, we need to work on messaging because no one is excited when I tell them what it is. But once you see it in practice, you're like, Oh, this is amazing. So
Michele Hansen 23:12
that's kind of the product. Can we back up for a hot second? And I want you to assume that I don't know anything about web development. Colleen, okay. Yeah, what's the Query Builder?
Colleen Schnettler 23:27
So, Michelle, what is your favorite online shop? store to buy clothes or shoes or whatever you're into?
Michele Hansen 23:34
j crew.
Colleen Schnettler 23:36
Okay, so if you want to go to the J crew website, and you want a V neck sweater in orange in stock in your size available at your store, tall order, that's a query. Okay, right. I mean, a lot of places kit. That's like a search, which is funny. Yes. Which is funny, because that's how I described it to my husband. I was like, show me the Nike website. And let me show you how we're gonna make Nike better, because that's his favorite shop. Got it. Okay. Um, so, you know, traditional, I don't want to get to it's like a search.
Michele Hansen 24:10
So are you like competing with like, like, algolia or
Colleen Schnettler 24:15
so it's actually no, because we're, it's actually how you build up. So we actually build up the SQL, so you'd still use a like, you could still use like, this client is using Postgres timescale dB. So you could still use a different service for for your database, but we're actually building up this performance sequel in so it's at the model layer, but it extrapolates the the querying the scoping, we call it scoping and rails, I don't know what people call it another languages out of the models, so it like extrapolates all of that away. So it but it builds it The cool thing is like it provides both the front end component and the back end component. So ideally, it will be a drop in piece of software, but you as a developer Like, okay, so I have a client, they do real estate, right. And so they have this huge problem with search because people want this super specific things that they want to search. And this is a constant problem. tuning the searches to be exactly what people want to find. But for example, they don't want you to be able to search based on I don't know, like what on who the agent is, let's say that's just an example. So this query builder is actually a drop in software component that I can put in the app. But I as the developer, when I integrate it can also say, Do not let them search by listing agent only allow them to search by this, this and this. So it gives, it's just really powerful. And where it really shines is like in relationship building, because that is always a problem, right? When you have to reach through all these tables. And then if you have these huge SQL tables, like trying to join these tables is a problem. So we're trying to fix all those problems. It's a really interesting problem space for me, because our client is like big data. And not I haven't worked with like super billions and billions of records. So I haven't worked with that kind of big data before. So it's gonna be really exciting.
Michele Hansen 26:06
You're really excited about this.
Colleen Schnettler 26:09
I know this is like, honestly, this is what it came down to with, like jabber, jabber about SQL. But I think when it came down to making this decision, which was super hard, because my job was so wonderful. It came down to this is literally what's gonna what's hap what happened. So the Hammerstone guys, were gonna hire someone to take over for me. And then I just couldn't let it go. I was like, Oh, well, can I like I just because the, to me, the problem space is fascinating. They were like, they were going to hire someone. And they're like, Well, you know, you could mentor him or whatever. And I was like, yeah, and then we should redesign it to do this. And we should redesign it to do this, and I just wouldn't let it go. And I think to me, that was a indication that the problem space was so fascinating for me, and I just really, really want to solve the problem. You know, when you get a problem in your head like that, and you're like, this is amazing. I must spend Well, yeah, of course you do you. This is like I'm speaking Michelle. Right.
Michele Hansen 27:04
Yeah, I know a little bit about what it is like to
Colleen Schnettler 27:08
to become obsessed with some Yeah, yeah. Yeah. So it's a huge change. Who knows if I made the right decision, but I made the decision that that I think is the right decision. I guess that's all that matters. But it's been a it's been a roller coaster of what? A couple three weeks here.
Michele Hansen 27:26
So yeah, so what does this mean for a simple file upload?
Colleen Schnettler 27:30
So simple, but it's still rockin and rollin? I think. So although i've you know, I'm working full time for these new guys, but it's gonna be kind of the same dear deal, wolf were full time is 32 hours per week. So I should still have that extra day per week to work on simple file upload. And I'll be honest, like now that I'm settled, I feel like a lot of energy for simple file upload. Like I feel I actually wrote a piece of content finally didn't take that long. I know, right. But um, I feel good about it, it's still not going to be super fast. But I feel good about putting energy into it and putting time into it and making it you know, keeping it where it was going to be, which was, you know, eight to 10 hours a week.
Michele Hansen 28:16
Do you feel less pressure with simple file upload? No.
Colleen Schnettler 28:21
Yeah, I do. I think I mean, if I had not that I would want to pick one to succeed. But I am super pumped to have co founders. I mean, I'm super pumped. The Hammerstone team is so great, because I'm going to do the real stuff. Aaron is like a layer of Bal Laravel. Laravel.
Michele Hansen 28:40
Yeah. superstar, right. Yeah, he's like, really light stuff. People are like, super Hammerstone Yeah, okay. Okay. I thought but yeah.
Colleen Schnettler 28:51
Okay. Yeah. So he, so he's kind of, you know, doing great things in the Laravel. World, he did torchlight. And he's trying to do some other things just to get our reputation out there as like a company that makes really quality software components. And then we have Shawn, who's our front end guy. And Sean also has a lot more experience from a marketing and success standpoint, if you will, because Shawn, in the past, has had a product that has been his only, you know, has supported his family. And so he's been there so he can actually see past that, which is really an interesting perspective. Aaron, and I is relatively, you know, we both have mildly successful products, but like, we're both kind of new to this. And so we're approaching it in different ways. So Shawn is like Yeah, sure. I think we can get to, you know, 200k or whatever. How do you get past your network? And Aaron and I don't have never gotten to 200k with a product so we can't even conceptualize that. Right. So I think we're gonna be a really good team.
Michele Hansen 29:50
You I feel like what I'm hearing is like you sound really fulfilled by this hair. We're stone work. And I think for a long time, simple file upload came out of that desire to be fulfilled where client work was, like paying the bills, but not necessarily super soul nourishing for you. And then you took the job. And it was, you know, it was you had all intentions of staying there. And making that work and, and everything else. But it did not feel like a calling for you. Which, you know, for the vast majority of people, their day job is not their calling, or something that's fulfilling, and that's perfectly fine. Um, but I feel and then it shifted that that simple file upload was then like your source of like, personal fulfillment. But I feel like now I'm hearing you sound super fulfilled by the Hammerstone work. And that kind of takes some of the financial and emotional pressure off of the work that you do with simple file upload.
Colleen Schnettler 31:07
Yeah, I think that's an accurate assessment, I think, yeah, simple file upload definitely fulfill that need when I was working clients. Yeah, I think I think you're right, like, it's really exciting to see where this is gonna go.
Michele Hansen 31:21
And I'm super pumped you because we don't do side projects just for the money. Right? Like, you know, very often they come out of that, like, it's certainly, you know, I've talked a lot about how do cardio certainly did. But then we've also talked about how, you know, the book for me was like, you know, it was not for money. And it was not because it was a good decision with my time it was because I enjoyed it. And I needed it myself. And I think sometimes that's a really good space for side projects to be in where sometimes you just need an outlet for fun. And, gosh, I guess given this last year, when you're stuck in your house, and you can't really go do a lot of fun outside your house, like, you know, side projects can fill that need, you know, in the same way that we talked about, you know, when you're interviewing someone looking for the, the functional purpose of why they bought something, but then also the emotional and social purposes. And, and I guess I you know, in for me coming off of everything with with Product Hunt, and all of that community support, like I'm really thinking about those social and emotional components of launching things. And I hear you talking about Hammerstone. And I hear that fulfillment, and I think you have said maybe three times in the last half hour, how excited you are to finally have co founders like that loneliness and struggle and having to figure everything out on your own has been a running theme for you with simple fileupload.
Colleen Schnettler 33:08
Yes, so I've basically figured out the rest of my life, because I'm now I'm wise. So I'm going to tell you, by my life, I mean your life to Okay, so you're absolutely right. Like, I kind of came to this realization. So this was a hard decision like agonizing, actually. And when it came down to it, when you're financially stable enough that you can make these kinds of decisions. As I think I said earlier, running a business with my friends, literally, if I could do that the rest of my career I'm in. So I think I've mentioned before, that when we started this podcast, I said, Michelle is gonna write a book, and I'm gonna launch a product and you were like, man, it is never gonna happen.
Michele Hansen 33:48
Okay, so now you are actually like a clip of that, like, do we have a recording of that somewhere? Or is that I don't like the two of us talking about it. And like, I don't know.
Colleen Schnettler 33:57
I know, like, I would love to go back. I've actually started listening to some of our all of our podcasts, which is amazing, by the way, kind of go back and listen to them, but I haven't come across it yet. But so Hammerstone is hopefully going to make me a ton of money. It's gonna be super fun. We'll do it for five years ish. And then you and I are going to start a business where we help people, women specifically start their own businesses. Oh, yeah. So you and I are definitely gonna start a business someday. It's like five to 10 years in the future. And it's gonna be an altruistic business. And we're gonna figure that out. But that is my life plan for us. You're welcome. For my life plan.
Unknown Speaker 34:38
You know, I feel like I'm here.
Michele Hansen 34:40
I feel like you like it. You like kind of dropped the idea of like software Social Fund, like a couple of months ago, like casually, and yeah, um, you know, something that I'm really intrigued by. So there's this guy Nick ramza in Maine who runs a nonprofit called Tor. labs, where he teaches people in rural Maine, how to have an online business. And it's a nonprofits. And these people are like making real money, real jobs, like, huge impact in their own lives. Actually, I've been meaning to have phone call with him. Hi, Nick. Um, so I mean, that's that's kind of the thing I feel like I think about, I don't think I would limit it to just women. Um, no, like, doesn't have to be evil. Yeah, yeah. But, um, but I love that if like doing an incubator, as a, like, a nonprofit or a, like, some sort of public benefit instead. But, but then of course, then you have to deal with like donor fundraising, and you still have to deal with investors, it's just donors and like, this, this is not happening anytime soon, because
Colleen Schnettler 36:01
they do not think about this. We're not doing these
Michele Hansen 36:06
years. Also, don't tempt us and send us offers to fund it either. Just like just not just know applications and just like, just just forget we, but
Colleen Schnettler 36:18
okay, I just wanted to get that on record. Because I see that as our future. Like, that's what I are apparently very
Michele Hansen 36:24
good at predicting the future. So like, when you say go buy here stocks and bet on some sports games, and heck, yeah,
Colleen Schnettler 36:32
sure, sure.
Unknown Speaker 36:35
So, anyway, well, that's fine. We're gonna wrap
Michele Hansen 36:38
up today with the conclusion that Colleen is apparently Nostradamus and things are things are. Things are happening in a way that I feel like all of it, you know, they say that there's times when nothing happens, and then there's times when everything happens. And I feel like both of us are in this time where everything happens. Like in the past month, I have launched a book and it is number one on product time and you have actually taken one job and quit it and then taken another job that you are super pumped about everything is happening and who knows what's going to happen in the future.
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Colleen Schnettler 0:52
Michele, it's so good to talk to you. So I have been following some of the things you've been tweeting about recently, and I saw that you did a Product Hunt launch for the book.
Michele Hansen 1:05
Yeah.
Colleen Schnettler 1:06
Tell us about that was quite a roller coaster. Yeah, I am fascinated. I want to hear all about it.
Michele Hansen 1:14
So um, gosh, I don't even I don't even know where to start. Because it was it was kind of it was kind of a spur of the moment thing. Like I've been planning to do a Product Hunt launch for a long time, but I didn't really know exactly when. And I think it was a we've talked about how my, like, original deadline for the book was before I started Danish language classes, right. I feel like we I don't know. But yeah, okay. So I actually started them last Monday. So you know, even though like, when I finished my MBA, I was like, I am done with school forever, like, never again. And you know, here I am again. Um, so I started Monday of this week. And so the 20th I was like, I saw I was starting, you know, the in a couple of days. And I was like, You know what, I just need to do this. Now I want to get this launch done. Before I'm like thinking about school again, cuz I'm not gonna have as much time. So that's basically like, why I did it on Friday morning. Now, apparently, when you launch on product time, you're supposed to get someone like, well known to basically hunt the product for you and submit it for you. And then I guess it notifies all of that person's followers, and then it helps with your ranking and stuff like that. I did not do that. I just submitted it myself.
Colleen Schnettler 2:46
Wait, okay. pause, pause, pause. Okay, so let's back up a little bit. So you were on Friday morning, you woke up and you're like, I should put the book on Product Hunt today? Is that like, what happened? No. No, I
Michele Hansen 2:57
needed to send out a newsletter that morning. Because I had I had something I wanted to send out. And I was like, you know, why don't I just throw it up on product time. Like, let's just get that over with and do it and like, so like, I just like wrote up a post, I took a couple of screenshots of like the book and the table of contents. And like, I like put it up, like, apparently people hire like consultants and pay them like 1000s of dollars to try to get a good ranking on on product ton. And they spend all this time recruiting someone to hunt it for them. And like there's this whole, like product launch a Product Hunt launch strategy that I was completely oblivious to. So
Colleen Schnettler 3:37
yeah, I've heard that. That's a hole that if you there's like so many articles about how to properly do product on and there's consultants, yes. Okay, so tell us what you did. Yeah,
Michele Hansen 3:47
I guess it didn't. I don't know. I it didn't occur to me to research it first. Because I don't know. I just didn't so I just threw it up there. And then I sent it out to the newsletter and was like, hey, like, you know, Product Hunt today. And so it was like going pretty well. Like I sent it out like first thing in the morning European time. And by like lunchtime or so here it had like 30 or 40 upvotes which was like way more than most of the other products on the homepage. And I started being like in the people started being like I can't find your product like I searched for it. It doesn't show up like it's not on the homepage like like she usually like reach out to them or something because something is wrong. And this is somebody on Twitter who jumped in and they're like, Oh, they shadow ban info products, because there's so many of them that they shadow ban them by defaults, if you're submitting it and you're not like a you know a sort of name brand person submitting it.
Colleen Schnettler 4:47
What is shadow ban mean?
Michele Hansen 4:48
Oh, so shot. Shadow banning is when you post it and it looks normal to you and you can send people the link, but it doesn't show up on the homepage and it doesn't show up in search.
Colleen Schnettler 5:00
Oh, wow.
Michele Hansen 5:01
So basically you don't know you're banned from the homepage. So, so weird, but I guess there's like so many that I currently the logic is that there's so many info products that like, they basically want to cut down on the number of them going to the front page of product on. So and then I kind of like started tweeting about this and I'm not really sure what happened. But I like reached out to their support on their website and on Twitter. And then I think some other people also backchannel that to community people at Product Hunt. And then yeah, it was on the the front page. Like it just appeared at number four. And it was like, Oh, this is kind of fun. Like, we went from being like, completely invisible and thinking this was a huge waste of time. to like, now it's ranked number four. That's pretty amazing. And I just woke up and did this this morning. Like, this is fun. And that's all and then it kind of just kept going. Wonderful. Yeah. And I was actually I was getting like, last minute, like, you know, sort of, like, play by play advice from Arvid call in my DMS. I'm like, okay, like, here's what you do, like, make sure you reply to everybody, like, you know, all this stuff. And I was like, okay, okay, okay. Like, I was like, such like totally green at this. Um, and, yeah, it was it was wild. And then it ended up going up to number one. And oh, that's exciting day. And I just checked it a 512 up votes.
Colleen Schnettler 6:36
That's amazing. Wild.
Michele Hansen 6:40
Super wild. I've never really done a, like a Product Hunt launch. Like, we I mean, we didn't launch geocoder one Product Hunt. Like we actually launched before Product Hunt had their show h n launch, which when geocoder launched a show h n launch was like, what a Product Hunt launches now. I guess. Yeah. It was so funny. I remember coming across it in our refers for geocoder to and I was like, What is this product on thing and like, signed up? Um, so yeah, anyway, so that was, that was pretty crazy. Um, that's
Colleen Schnettler 7:20
really cool. Yeah, it
Michele Hansen 7:21
was it the whole thing about it, like, not showing up and like what was wrong and like, all these people kind of like rallying around it too. And like so many people tweeting out the the posts and commenting and like, I just felt like I was collectively being lifted up by people all over the world simultaneously. And it was, it was lovely. It was pretty, it was pretty surreal. It was it is
Colleen Schnettler 7:49
as bad. It's awesome. So have you seen the Product Hunt success? increase the number of sales of the book?
Michele Hansen 8:00
Yeah, so I actually did get a little bit of a nice little bump out of it. So I learned later that the benefit of being number one on product one is not only are you number one that day, but you're also number one in the newsletter. And so you get another bump after that. Okay, cool. And so if I just pull up the numbers really quick. So the the total have sold 344 individual copies, which excludes a bulk portfolio wide purchase that a fund made. So okay, so it's been 180 on Amazon 160 PDF copies total, including the pre order. And then for audio book only pre sell copy, so 344 total. And so of all of that, so 23 of those PDF copies are from since the Product Hunt, launch, and then 59 print copies since the product launch.
Colleen Schnettler 9:11
Wow. Yeah,
Michele Hansen 9:12
so it's a pretty good bump.
Colleen Schnettler 9:14
Yeah, that's great. Yeah. So how are you feeling about the whole feeling good, like
Michele Hansen 9:18
I'm starting to come across like podcasts of people talking about it or blog post they wrote about it, or people tweeting out like, I'm reading the book, I'm ready to do a practice interview, like who wants to pair up with me like, all that kind of stuff. But just that just gives me warm fuzzies when when I come across that kind of thing, and
Colleen Schnettler 9:42
I love it.
Michele Hansen 9:43
Like for so many years, I you know, I tried to write blog posts, and most of the time they would just like land with a thought like there was a couple that did okay, but most of time I would like I would fuss over them and have friends edit them and like, then they would just go nowhere. And so it's still like kind of bewildering and surreal to have people like, be excited about something that I wrote because I'm so used to just like being nothing. Um, so all of this is just this really delightfully surreal.
Colleen Schnettler 10:27
I love that. Do you think it's better, you didn't actually know you were doing Product Hunt wrong, because you would have not launched it, if you had realized how some people do it.
Michele Hansen 10:37
I think it might have been sort of intimidating to look at. It's like, oh, like, shoot, like, people hire consultants for this. And like, there's, they're like, producing videos for it. Like they have, like, this whole, like, strategy around it, like, but I think it also goes to show like, you know, I mean, the, the real power of building in public or writing in public, and, you know, like, the people in the community were part of this from the very beginning. And, you know, so No, I did not pay a consultant 20 $500 to get to the top of product and like, the book got there, because everyone's been a part of this process. And contributing to it from the very beginning. It was on the strength of community. It's, there's, it's pretty, it's funny, I've had people like DM me now. Like, oh, like, what's your advice for getting to the top of product? And I'm like to Don't ask me. Like, dude, like, don't do what I did. Like that was apparently wrong.
Yeah, I mean, I'm sure there's people who have written guides about this, and everything.
Colleen Schnettler 12:04
Oh, yeah. They're all over the I like someone recommended Product Hunt to me once. And I was like, Oh, okay. And I don't use Product Hunt. Like, I don't even think I'm on it. And so I googled it. And it was like, Oh, my gosh, there's so much information, how to do a Product Hunt, it needs to be Tuesday at 4pm. Because that is the optimal time. Like, it was a whole thing. And I was like, so this is so wonderful that it's worked out for you. And I also saw you are going to start your private podcast.
Michele Hansen 12:30
Oh, yeah. The first chapter already went out.
Colleen Schnettler 12:35
Sweet. Yeah,
Michele Hansen 12:36
I think I'm gonna roll them up like so I was kind of trying to like couple weeks ago, we're talking like, should we do one chapter a week or like, do like two different drops a week because there's 50 chapters in the book. And so we did that, then it would take a whole year to get that book, which seems very long time, it's very long. So it seems excessive. So this week, I dropped the the title and the chapter one as two separate episodes on the same day. But I think for next week, what I'm going to do is I've rolled up several chapters, and basically all drop, do one like episode a week, that is multiple chapters, with a goal of that episode being 15 to like 25 minutes. So it might be like chapters 234. And then the next one might be chapter five, and six, depending on how long those chapters are, because some of the chapters are pretty short. So
Colleen Schnettler 13:37
yeah, that makes sense. And try to make it like
Michele Hansen 13:39
normal. Normal podcast length, but more on like, walk the dog a little bit longer length rather than run three miles. Length if you run at my speed, which is not fast, depending on Yeah, so uh, yeah. So yeah, I think I'm gonna do that. So then it'll go a bit faster. But I don't want I mean, I don't want to like drag the whole thing and I already recorded like 18 chapters, I think. Wow. Yeah. So I'm going to do another recording day in a couple couple weeks. Maybe next week. Maybe I should do another one. I like surrounded my desk and pillows and like put a blanket gonna ask on my Yeah, I totally did a pillow for it. The NPR pillow for it. Yeah. of like, just surrounding my desk and pillows to improve the sound quality. And yeah, putting a blanket over my desk. So I feel like it should, you know, it should it should sound good. I don't want it to sound you know, homegrown and, or Yeah, you know, like I want it to sound Good question like people should pay for it. Yeah. So
Colleen Schnettler 15:04
yeah, totally. That makes sense. Yeah, it's well, that's really exciting. Um, you've had a really exciting couple weeks,
Michele Hansen 15:10
I've been talking to you a couple of weeks, and you have been doing seriously exciting, as we talked about a couple weeks ago. So you are now my cool kid friend, I moved to California and joined a startup. And totally,
Colleen Schnettler 15:21
it was crazy. I can't even tell you like, everything just went crazy. But it is super exciting. And I think something that has not been well communicated is we are basically being funded because we are being paid to me really, to build out this product. And so and we get to keep the IP. So this is really exciting for me. I can't think of what else I would rather do with my life. Besides, you know, normal life stuff with do with my career, then build a business with people I like, like, that's my whole life goal right there.
Michele Hansen 15:57
That sounds amazing.
Colleen Schnettler 15:59
It is. Yeah. So I'm super pumped. It is a lot of stuff of new stuff. But it's a really cool opportunity. The guys that I'm partnering with are great. I've known them for years. And I finally get co founders, which I'm super happy about because doing it alone is lonely.
Michele Hansen 16:17
So I feel like we should back up. Yeah, that's a very basic question. So So a couple of months ago, you took a job? Do you? Do you still have that job?
Colleen Schnettler 16:33
I do not. Okay.
Michele Hansen 16:35
So this is what we were talking about in decisions dishes and was should you? So you have you have that had that job? And then should you continue doing simple file upload? And how does this whole Hammerstone thing fit into it? And one of those options there we did not talk about was like, quit the full time job and like go whole hog and jump in headfirst on Hammerstone. So let's like,
Colleen Schnettler 17:07
yeah, it was, I mean, I just everything went a little bit crazy. I announced that I took that job. And maybe part of this is building in public. or part of this is just the market right now. And I am not kidding you. Within a week I had three other people offering me jobs. Like they're like, Oh, I didn't know you were taking a job. So everything got a little crazy. When I took that job, I had every intention of being with that company for years. It was a great company. I love the people. I love their mission. But this opportunity came up to do really exciting work as part of this startup. And I had to choose because there was no way this startup stuff is full time. I mean, there's no way I could do both. So I unfortunately had to quit the job I had for what a month, maybe two months, and go all in with the startup. So it's very exciting. But it was a lot of stuff.
Michele Hansen 18:04
Yeah, I mean, that must have been so much to go through in such a short amount of time. And then you're I mean, you're a very you're he You're a very reliable person who can be taken at their word and sticks to it. And yeah, for you to walk away from something after a month. I imagine that was very difficult for you. And also that shows just how excited you are about Hammerstone.
Colleen Schnettler 18:42
Yeah, and I think it was really hard. It was a really hard conversation to have with my boss, who was super amazing and gracious. But it was just an opportunity. I couldn't turn down. It was so I mean, and it's high risk, high reward, right like this could burn out. And I could just be back in regular consulting land. But you know, when you're basically offered to be funded for something, but like, I don't know, that's literally what I want to do. So I couldn't turn it down. Yes, it was really hard, Michelle, because I think especially with what I do, like my business is built on relationships. And my reputation is the most important thing I have in this business as a software developer. And so I absolutely need to be very careful of that and how I handle these kinds of situations. And so that's why it was so hard to make this decision. But ultimately, the opportunities with Hammerstone are just and the problem space is really exciting. From a developer perspective, like the problem space we're working on. It's really cool. It's just really intellectually intriguing. So that coupled with like the equity it was, yeah, I mean, it was hard decision, but I think I made the right one. If I'm crying on the podcast in six months, it means I did it. Just kidding. As a joke. I made a terrible mistake. know if I made a mistake or not. But I got to go all in like, I'm in a position where I can go all in. Because you know, we have health really because we have health coverage through my spouse's job. So, man, it was tough though, because I took the full time job with every plan to stay there for years, and this opportunity came up and it was just like, I cannot This is literally what I want to do is build businesses with my friends, period.
Unknown Speaker 20:25
Yeah. So
Michele Hansen 20:27
yeah, so there's two things I want to dive into there. The first is, yeah, like, what's so exciting about it? And what Hammerstone? Like, does and what you're gonna be doing for it? And then the second one, and I think I want to start there is is the funding side just to sort of, sort of distill that a little bit? So if I understand correctly, so there's the Hammerstone team, which is you, Aaron and Shawn, right? Correct. Correct. And then hit Hammerstone has a client that themselves has a client, then that that second level clients is paying your clients for Hammerstone, to build their thing into client number one's app? And then you get to keep the IP from that, is that? Right? That's,
Colleen Schnettler 21:38
that's, that's kind of right. Yeah, that's kind of right. So basically, you
Michele Hansen 21:43
know, if I dive I follow that fully, but okay.
Colleen Schnettler 21:47
So I think, yeah, so basically, we have a client, that's a pretty big client, and then there's a middle layer, and then there's, well, really, there's the client, then there's Hammerstone, then there's me. So we're still we were separated as three layers. And so now I'm joining Hammerstone. So it's actually there's one less layer in there. So it's just, it's just the client to Hammerstone. And so the client has agreed to basically fund the development of this piece of software, the software is a query builder. And that sounds so exciting. Like when I say Query Builder, people are like, what I don't get the big deal. But the nuance and like, the power of what we're doing with this query builder is really cool. It's just, it's such a constant problem, like everyone I have ever worked for basic, smart queries are really tough, you're usually putting scopes on the model, and you're trying to chain those scopes together, oh, here, they want this here, they want this. So we're basically trying to extrapolate all of that away, pull all of that out of your model, and allow you to define these queries in a filter. And we're going to provide both the front end and the back end interface. And it's, I mean, again, we need to work on messaging because no one is excited when I tell them what it is. But once you see it in practice, you're like, Oh, this is amazing. So
Michele Hansen 23:12
that's kind of the product. Can we back up for a hot second? And I want you to assume that I don't know anything about web development. Colleen, okay. Yeah, what's the Query Builder?
Colleen Schnettler 23:27
So, Michelle, what is your favorite online shop? store to buy clothes or shoes or whatever you're into?
Michele Hansen 23:34
j crew.
Colleen Schnettler 23:36
Okay, so if you want to go to the J crew website, and you want a V neck sweater in orange in stock in your size available at your store, tall order, that's a query. Okay, right. I mean, a lot of places kit. That's like a search, which is funny. Yes. Which is funny, because that's how I described it to my husband. I was like, show me the Nike website. And let me show you how we're gonna make Nike better, because that's his favorite shop. Got it. Okay. Um, so, you know, traditional, I don't want to get to it's like a search.
Michele Hansen 24:10
So are you like competing with like, like, algolia or
Colleen Schnettler 24:15
so it's actually no, because we're, it's actually how you build up. So we actually build up the SQL, so you'd still use a like, you could still use like, this client is using Postgres timescale dB. So you could still use a different service for for your database, but we're actually building up this performance sequel in so it's at the model layer, but it extrapolates the the querying the scoping, we call it scoping and rails, I don't know what people call it another languages out of the models, so it like extrapolates all of that away. So it but it builds it The cool thing is like it provides both the front end component and the back end component. So ideally, it will be a drop in piece of software, but you as a developer Like, okay, so I have a client, they do real estate, right. And so they have this huge problem with search because people want this super specific things that they want to search. And this is a constant problem. tuning the searches to be exactly what people want to find. But for example, they don't want you to be able to search based on I don't know, like what on who the agent is, let's say that's just an example. So this query builder is actually a drop in software component that I can put in the app. But I as the developer, when I integrate it can also say, Do not let them search by listing agent only allow them to search by this, this and this. So it gives, it's just really powerful. And where it really shines is like in relationship building, because that is always a problem, right? When you have to reach through all these tables. And then if you have these huge SQL tables, like trying to join these tables is a problem. So we're trying to fix all those problems. It's a really interesting problem space for me, because our client is like big data. And not I haven't worked with like super billions and billions of records. So I haven't worked with that kind of big data before. So it's gonna be really exciting.
Michele Hansen 26:06
You're really excited about this.
Colleen Schnettler 26:09
I know this is like, honestly, this is what it came down to with, like jabber, jabber about SQL. But I think when it came down to making this decision, which was super hard, because my job was so wonderful. It came down to this is literally what's gonna what's hap what happened. So the Hammerstone guys, were gonna hire someone to take over for me. And then I just couldn't let it go. I was like, Oh, well, can I like I just because the, to me, the problem space is fascinating. They were like, they were going to hire someone. And they're like, Well, you know, you could mentor him or whatever. And I was like, yeah, and then we should redesign it to do this. And we should redesign it to do this, and I just wouldn't let it go. And I think to me, that was a indication that the problem space was so fascinating for me, and I just really, really want to solve the problem. You know, when you get a problem in your head like that, and you're like, this is amazing. I must spend Well, yeah, of course you do you. This is like I'm speaking Michelle. Right.
Michele Hansen 27:04
Yeah, I know a little bit about what it is like to
Colleen Schnettler 27:08
to become obsessed with some Yeah, yeah. Yeah. So it's a huge change. Who knows if I made the right decision, but I made the decision that that I think is the right decision. I guess that's all that matters. But it's been a it's been a roller coaster of what? A couple three weeks here.
Michele Hansen 27:26
So yeah, so what does this mean for a simple file upload?
Colleen Schnettler 27:30
So simple, but it's still rockin and rollin? I think. So although i've you know, I'm working full time for these new guys, but it's gonna be kind of the same dear deal, wolf were full time is 32 hours per week. So I should still have that extra day per week to work on simple file upload. And I'll be honest, like now that I'm settled, I feel like a lot of energy for simple file upload. Like I feel I actually wrote a piece of content finally didn't take that long. I know, right. But um, I feel good about it, it's still not going to be super fast. But I feel good about putting energy into it and putting time into it and making it you know, keeping it where it was going to be, which was, you know, eight to 10 hours a week.
Michele Hansen 28:16
Do you feel less pressure with simple file upload? No.
Colleen Schnettler 28:21
Yeah, I do. I think I mean, if I had not that I would want to pick one to succeed. But I am super pumped to have co founders. I mean, I'm super pumped. The Hammerstone team is so great, because I'm going to do the real stuff. Aaron is like a layer of Bal Laravel. Laravel.
Michele Hansen 28:40
Yeah. superstar, right. Yeah, he's like, really light stuff. People are like, super Hammerstone Yeah, okay. Okay. I thought but yeah.
Colleen Schnettler 28:51
Okay. Yeah. So he, so he's kind of, you know, doing great things in the Laravel. World, he did torchlight. And he's trying to do some other things just to get our reputation out there as like a company that makes really quality software components. And then we have Shawn, who's our front end guy. And Sean also has a lot more experience from a marketing and success standpoint, if you will, because Shawn, in the past, has had a product that has been his only, you know, has supported his family. And so he's been there so he can actually see past that, which is really an interesting perspective. Aaron, and I is relatively, you know, we both have mildly successful products, but like, we're both kind of new to this. And so we're approaching it in different ways. So Shawn is like Yeah, sure. I think we can get to, you know, 200k or whatever. How do you get past your network? And Aaron and I don't have never gotten to 200k with a product so we can't even conceptualize that. Right. So I think we're gonna be a really good team.
Michele Hansen 29:50
You I feel like what I'm hearing is like you sound really fulfilled by this hair. We're stone work. And I think for a long time, simple file upload came out of that desire to be fulfilled where client work was, like paying the bills, but not necessarily super soul nourishing for you. And then you took the job. And it was, you know, it was you had all intentions of staying there. And making that work and, and everything else. But it did not feel like a calling for you. Which, you know, for the vast majority of people, their day job is not their calling, or something that's fulfilling, and that's perfectly fine. Um, but I feel and then it shifted that that simple file upload was then like your source of like, personal fulfillment. But I feel like now I'm hearing you sound super fulfilled by the Hammerstone work. And that kind of takes some of the financial and emotional pressure off of the work that you do with simple file upload.
Colleen Schnettler 31:07
Yeah, I think that's an accurate assessment, I think, yeah, simple file upload definitely fulfill that need when I was working clients. Yeah, I think I think you're right, like, it's really exciting to see where this is gonna go.
Michele Hansen 31:21
And I'm super pumped you because we don't do side projects just for the money. Right? Like, you know, very often they come out of that, like, it's certainly, you know, I've talked a lot about how do cardio certainly did. But then we've also talked about how, you know, the book for me was like, you know, it was not for money. And it was not because it was a good decision with my time it was because I enjoyed it. And I needed it myself. And I think sometimes that's a really good space for side projects to be in where sometimes you just need an outlet for fun. And, gosh, I guess given this last year, when you're stuck in your house, and you can't really go do a lot of fun outside your house, like, you know, side projects can fill that need, you know, in the same way that we talked about, you know, when you're interviewing someone looking for the, the functional purpose of why they bought something, but then also the emotional and social purposes. And, and I guess I you know, in for me coming off of everything with with Product Hunt, and all of that community support, like I'm really thinking about those social and emotional components of launching things. And I hear you talking about Hammerstone. And I hear that fulfillment, and I think you have said maybe three times in the last half hour, how excited you are to finally have co founders like that loneliness and struggle and having to figure everything out on your own has been a running theme for you with simple fileupload.
Colleen Schnettler 33:08
Yes, so I've basically figured out the rest of my life, because I'm now I'm wise. So I'm going to tell you, by my life, I mean your life to Okay, so you're absolutely right. Like, I kind of came to this realization. So this was a hard decision like agonizing, actually. And when it came down to it, when you're financially stable enough that you can make these kinds of decisions. As I think I said earlier, running a business with my friends, literally, if I could do that the rest of my career I'm in. So I think I've mentioned before, that when we started this podcast, I said, Michelle is gonna write a book, and I'm gonna launch a product and you were like, man, it is never gonna happen.
Michele Hansen 33:48
Okay, so now you are actually like a clip of that, like, do we have a recording of that somewhere? Or is that I don't like the two of us talking about it. And like, I don't know.
Colleen Schnettler 33:57
I know, like, I would love to go back. I've actually started listening to some of our all of our podcasts, which is amazing, by the way, kind of go back and listen to them, but I haven't come across it yet. But so Hammerstone is hopefully going to make me a ton of money. It's gonna be super fun. We'll do it for five years ish. And then you and I are going to start a business where we help people, women specifically start their own businesses. Oh, yeah. So you and I are definitely gonna start a business someday. It's like five to 10 years in the future. And it's gonna be an altruistic business. And we're gonna figure that out. But that is my life plan for us. You're welcome. For my life plan.
Unknown Speaker 34:38
You know, I feel like I'm here.
Michele Hansen 34:40
I feel like you like it. You like kind of dropped the idea of like software Social Fund, like a couple of months ago, like casually, and yeah, um, you know, something that I'm really intrigued by. So there's this guy Nick ramza in Maine who runs a nonprofit called Tor. labs, where he teaches people in rural Maine, how to have an online business. And it's a nonprofits. And these people are like making real money, real jobs, like, huge impact in their own lives. Actually, I've been meaning to have phone call with him. Hi, Nick. Um, so I mean, that's that's kind of the thing I feel like I think about, I don't think I would limit it to just women. Um, no, like, doesn't have to be evil. Yeah, yeah. But, um, but I love that if like doing an incubator, as a, like, a nonprofit or a, like, some sort of public benefit instead. But, but then of course, then you have to deal with like donor fundraising, and you still have to deal with investors, it's just donors and like, this, this is not happening anytime soon, because
Colleen Schnettler 36:01
they do not think about this. We're not doing these
Michele Hansen 36:06
years. Also, don't tempt us and send us offers to fund it either. Just like just not just know applications and just like, just just forget we, but
Colleen Schnettler 36:18
okay, I just wanted to get that on record. Because I see that as our future. Like, that's what I are apparently very
Michele Hansen 36:24
good at predicting the future. So like, when you say go buy here stocks and bet on some sports games, and heck, yeah,
Colleen Schnettler 36:32
sure, sure.
Unknown Speaker 36:35
So, anyway, well, that's fine. We're gonna wrap
Michele Hansen 36:38
up today with the conclusion that Colleen is apparently Nostradamus and things are things are. Things are happening in a way that I feel like all of it, you know, they say that there's times when nothing happens, and then there's times when everything happens. And I feel like both of us are in this time where everything happens. Like in the past month, I have launched a book and it is number one on product time and you have actually taken one job and quit it and then taken another job that you are super pumped about everything is happening and who knows what's going to happen in the future.
